GA4 Complete Course
Learn Practical Skills to Improve Your Website and Marketing Using Google Analytics 4 (GA4)
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Google Analytics 4 (GA4) Complete Course
After taking this course, you will be confident using Google Analytics 4 (GA4) – you will understand what the data tells you and how to use the reports to improve your (or your client’s) website and marketing. This practical and comprehensive course is designed to build your knowledge and skills. You will learn how to master GA4.
Here’s what you’ll learn in the course:
How to use the default reports and customize them to meet your needs.
Correctly track inbound marketing campaigns and report on their performance.
Create custom audiences for in-depth analysis, reporting, and remarketing.
The major differences between GA4 and Universal Analytics.
Using conversion and ecommerce reports to measure and optimize conversions.
Understanding how your marketing channels work together to drive conversions.
Configuring GA4 to collect meaningful and accurate data.
Your instructor
Benjamin has been working with Google Analytics for over 15 years, and he has trained and consulted for companies including 3M, Fuji Xerox, and Google.
As your course instructor, he will teach you practical techniques for setting up and using Google Analytics and show you how to get the most out of your reports to improve your website and marketing.
What’s covered?
Module 1: Fundamentals
Understand what metrics are telling you in Google Analytics.
Use a measurement plan to align reports with objectives.
The importance of applying context to your reports.
How Google Analytics can be used for analysis and optimization.
The major differences in GA4 compared to Universal Analytics.
Module 2: Standard Reports
Understand your audience, including who is visiting your website, the devices they’re using, and how to report on demographics.
Identify inbound marketing channels, including campaigns, referrals, social, organic, and paid traffic in your reports.
Discover how people are engaging with your website, identify the content they’re viewing, understand how people navigate pages and the actions they take.
Report on conversions to see if your website and marketing channels are achieving their full potential or if there’s room for improvement.
Module 3: Campaigns
Apply best practice tracking for all of your marketing activities.
Analyze the performance of organic and paid marketing campaigns.
Link Google Ads with GA4 for in-depth reporting.
Module 4: Conversions
Identify the conversions you should be tracking for your business.
Configure conversions to measure important actions on your website.
Understand impacts on conversions.
How attribution works in Google Analytics.
Use ecommerce tracking to report and analyze purchases.
Module 5: Exploration Reports
Creating exploration reports for custom needs.
Free form report
Funnel exploration report
Path exploration report
Segment overlap report
User explorer report
Cohort exploration report
User lifetime report
Module 6: Customization
How to customize the standard reports and menu.
Create custom insights to report on anomalies.
Understand how metrics and dimensions work together.
Create custom audiences to analyze users and their behavior.
Creating custom dimensions and metrics.
Module 7: Advanced
Best practices for setting up and configuring Google Analytics.
Using the DebugView to view your testing data.
Apply filters to exclude your own traffic from reports.
Understand the GA4 data model compared to Universal Analytics.
Use Google Tag Manager to streamline your implementation.
Upload custom data to Google Analytics.
Track logged-in users across multiple devices.
What’s included?
HD video lessons to build your knowledge and skills.
Guided walk-throughs with techniques and tips.
Practical exercises to apply your skills.
Quizzes to reinforce learnings and test your knowledge.
Private discussion area where you can ask questions.
Course certificate for completing the lessons and quizzes.
Full access lets you review lessons whenever you need.
Updates when lessons in the course are refreshed.
Join The Course
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Join The Course For $225 USD
Prefer a payment plan? Join for 3 payments of $85/month
This is a great course to get up to speed with GA4. If you are an experienced web analyst / Universal Analytics user, some lessons may already be familiar to you. However, I find these very helpful, as it provides me guidance on how I can best transfer this knowledge to inexperienced colleagues. All in all, it is a good course and good value for money.
FAQs
When does the course start?
You can start the course whenever you’re ready. All of the lessons, quizzes and exercises are available today and you can take them at your own pace.
Does the course focus on websites, apps or both?
This course is 100% focused on websites.
How long do I have access to the course?
There is no time limit, so you can take the lessons at any time. You can rewatch lessons whenever you like and any lesson updates are included.
Will I receive a certificate?
Yes, once you’ve completed all of the lessons in the course you can earn your course certificate.
Have another question?
Send an email to [emailprotected]orcomplete our contact formand we'll get back to you as soon as we can.
