Starbucks Partners with Grubhub on Delivery (2024)

Starbucks andGrubhub announced a partnership to bring Grubhub delivery to Starbucks customers in the U.S. Starbucks is the most searched merchant not yet available on Grubhub's Marketplace, and through this partnership, both brands will provide customers with the ultimate convenience of having their Starbucks orders delivered right to their door.

Beginning this month, Starbucks Delivery with Grubhub will roll out to select markets in Pennsylvania, Colorado and Illinois, with national availability anticipated in all 50 states by August.

"Customer demand to get Starbucks delivered continues to increase, as evidenced by double-digit growth in the U.S. delivery business this past quarter, indicating that our customers continue to want convenience in their everyday lives," said Meg Mathes, vice president of digital experiences at Starbucks. "Our new partnership with Grubhub will help fuel this growth by increasing availability of Starbucks products to Grubhub's tens of millions of customers, via a leading delivery provider."

• Related: How Starbucks is Adapting to a ‘Challenging Operating Environment’

"By joining forces with a beloved national brand like Starbucks, we're offering customers more of what they want on Grubhub while strengthening our enterprise offering and growing our merchant supply in markets nationwide," said Liz Bosone, vice president of enterprise partnerships at Grubhub. "We're proud to offer national and independent restaurants on our platform — a complementary duo — to give customers more choices and build loyalty."

Increased Convenience

Starbucks Delivery will be accessible through the Grubhub mobile app, available on iOS and Android devices, in addition to Grubhub.com. Starbucks and Grubhub have partnered to ensure delivery is as quick as possible so customers can enjoy their Starbucks beverages and food promptly. Customers can track their orders through Grubhub from preparation to drop off.

To ensure quality and assist with delivery, Starbucks developed multiple packaging solutions, including two-cup to-go trays and improved shopper bags, that are used for delivery orders and enable delivery drivers to easily transport multiple beverages at a time.

Customers can order most of the Starbucks menu, including seasonal beverages and food through Grubhub. Additionally, customers can customize their orders just as they would at Starbucks within the Grubhub app, including the ability to choose the amount of espresso shots, flavor, the type of milk and espresso roasts.

Delivering Customer Experience

Grubhub+, Grubhub's $9.99 monthly membership program, provides customers ordering from Starbucks on Grubhub with $0 delivery fees on eligible orders, lower service fees, and exclusive offers. Standard delivery and service fees apply for all other customers.

Over the past decade, Starbucks has continued to innovate the retail experience to connect with customers digitally. Whether through Starbucks Rewards, the Starbucks app or Starbucks Delivery, Starbucks continues to adapt to evolving customer preferences with the belief that the Starbucks experience should be effortless and delightful. Delivering an uplifting, connected, and personalized experience to their customers continues to be a strategic and relevant differentiation that Starbucks offers.

PAR Technology Corp. has completed the sale of 100% of PAR Government Systems Corp. toBoozAllenHamiltonInc.inasimultaneoussignandcloseofthetransaction on June 7.

PAR has also entered into a definitive acquisition agreement to sell RRC to NexTech Solutions Holdings,LLC(NTS).Pursuanttothedefinitiveacquisitionagreement,NTSwillacquire100%ofthe issued and outstanding equity interests of RRC with an expected close by the end of Q2, 2024.

“Today’s announcement represents a milestone in advancing PAR’s goal to become the world’s largest technology provider to enterprise foodservice,” said Savneet Singh, PAR Technology’s Chief Executive Officer ... “The divestiture is part of our efforts to divest non-core assets and reinvest capital where it will receive the highest return.”

More than 95,000 restaurants in more than 110 countries use PAR’s restaurant hardware, software, loyalty, drive-thru, and back-office solutions.

Cvent, a meetings, events, and hospitality technology provider, announced that it has acquired Reposite, an AI-powered online vendor and supplier sourcing platform. Reposite streamlines the meetings and event planning process with its curated database of more than 35,000 group-friendly offerings, robust request for proposal (RFP) creation tools, and AI-powered quote matching solutions. Thousands of event professionals and leading third-party planners rely on Reposite for their vendor sourcing needs.

As a long-time leader in hotel and venue sourcing, Cvent – through its acquisition of Reposite – further enhances its vendor and supplier sourcing offerings, enabling event professionals and third-party planners with:

• Broadened Supplier Discovery and Coordination: More than $16B was sourced through Cvent’s hotel and venue sourcing solutions in 2023. Building on this multi-billion-dollar marketplace, Reposite will extend Cvent’s sourcing offerings with a diverse inventory of vendors across ten unique event-related categories including transportation, restaurants, entertainment, staffing, gifting, and more. In addition, Reposite’s technology will help to grow and expand the Cvent Vendor Marketplace, which offers users a curated network of vendors to support in-person, virtual and hybrid event requirements.
• AI-Powered Supplier and Vendor Matching: Reposite's AI Matching technology pairs planner RFPs with the best-fit suppliers based on geography, group size, event dates, target audience, and other user preferences. This innovative matching solution removes the manual effort typically required to source and finetune a curated vendor list.
• Streamlined End-to-End Group and Event Planning: Reposite is purpose-built to power the entire vendor sourcing process – from searching suppliers and generating RFPs, to quote management, customized proposal creation and payments – all within a centralized, easy-to-use workspace. This platform approach streamlines communication and improves efficiency for both event professionals and vendors, ultimately helping deliver greater ROI.

"Cvent has been a driving force for the meetings and events industry and a long-time inspiration for our business,” said Alexa Berube, Co-Founder of Reposite. “Since founding Reposite in 2020, our aim has always been to create a platform that fuels supplier discovery and seamlessly connects event and travel professionals to the critical vendors they need to deliver successful events.”

“This announcement marks an exciting new chapter for our Reposite team,” said Heather Stupi, Co-Founder of Reposite. “We’re excited to join an industry leader who shares our passion for connecting the meetings and events ecosystem and powering the human connection through in-person events.”

"Alexa and Heather have built an impressive vendor sourcing solution in a very short amount of time, and we’re excited to bring their talented team and innovative technology to Cvent,” said Cvent CEO & Founder, Reggie Aggarwal. “Reposite is a perfect complement to our own hotel and venue sourcing platform and aligns seamlessly with our vision of creating a global marketplace where the meetings and events ecosystem can come together to deliver exceptional experiences.”

Torchy’s Tacos has implemented Oracle Simphony Cloud Point-of-Sale (POS).

With a single restaurant POS across its 125 US locations, Torchy’s can unify its digital engagement channels and improve operations with automation and real-time data and analytics. This includes supporting better management of staff and costs with easier onboarding, improved inventory management, and faster speed of service. The platform has also enabled Torchy’s Tacos to be more efficient in both its online and mobile ordering channels, which can help to increase sales.

“Though each Torchy's Tacos location has its own unique and different design, our commitment to top-notch ingredients is found in all our kitchens,” said Thai Tran, chief technology officer, of the Austin, Texas-based chain. “Managing local suppliers and menus across various locations requires an enterprise-grade restaurant platform that offers flexibility and seamlessly connects kitchen, inventory, and supply chain systems. With Oracle, we are confident we can meet guest demand and serve up our famous ‘Damn Good’ Tacos faster and more efficiently, no matter how or where they decide to order from us.”

• 26% of restaurants are using AI to improve inventory tracking and the purchasing process, according to HT's 2024 Restaurant Technology Study

Tableside Engagement

Torchy’s Tacos is outfitting its locations with a combination ofOracle Workstation 6 and mobile tablets so that staff can engage with guest’s tableside and fire off orders to the kitchen immediately. Utilizing the expansive library of validated restaurant integrations found on theOracle Cloud Marketplace, and cross platform extensibility layer, Torchy’s Tacos now has a robust technology stack that can easily expand as they seek out new ways to engage with guests and staff.

The Simphony Transaction Services and Business Intelligence APIs, core to the Oracle digital technology platform, also ensures real-time menu changes are distributed to digital guest-facing endpoints. Simultaneously, automated transaction data updates back-office systems to help to maximize visibility into business performance.

“Torchy’s Tacos is a great example of how modern restaurant operators are balancing business performance with brand promise,” said Simon de Montfort Walker, executive vice president and general manager of Oracle Restaurants. “With Oracle’s digital transaction platform, they can effectively test new concepts and add new technology swiftly to help increase the value to the business, guests, and staff.”

Torchy’s Tacosselected Oracle in Q4 FY2023.

The Access Group, a $1.3bn+ business management software provider, has added global hotel and casino technology specialist SHR to its expanding AI-powered end-to-end platform for hotels.

Access will pair SHR’s capabilities with those of Guestline, a Property Management Software (PMS) with customers across DACH and Europe, which it acquired last year. SHR’s 2,000 hotel customers will join Guestline’s 3,000 properties, with all clients of the enlarged Access Hospitality division benefitting from improved ability to boost efficiency and profitability, with a complete digital guest journey.

The SHR deal makes the Access Hospitality division one of only a handful of truly holistic software providers in the hotel industry worldwide. SHR is key to the vision of becoming a one-stop shop for the full range of hospitality property management, operations, and front-of-house tools.

The acquisition of SHR — based in Houston, Texas — will enable Access to make further inroads into the US market and service larger hotel groups, which often have more complex distribution needs than smaller boutique and independent operators. With revenue of over £1bn, The Access Group has more than 7,000 employees worldwide and provides software solutions to over a dozen other sectors.

Access uses a modular approach, which allows hoteliers to design their ideal tech stack according to need, but where all the key components are still natively integrated.

SHR comprises a dynamic Central Reservation System (CRS), Internet Booking Engine (IBE), CRM (Customer Relationship Manager), Revenue Management System (RMS), and digital marketing and loyalty program tools. Its use of AI means the content guests see on direct booking sites is tailored to them, increasing relevance for customers and helping hoteliers maximize revenues through conversion, upselling, and cross-selling.

Access aims to become the mid-market segment's go-to provider, focusing on independent hotels and national and regional chains globally by combining SHR’s products with Guestline and nearly 10 other Access Hospitality products.

The appointment of Jonah Paransky as Access President of the Americas earlier this year demonstrates the Group’s commitment and investment in developing the organization as a leading global business software provider in the region. This, combined with the acquisition of ERP provider Construction Industry Solutions (COINS) in 2022, galvanizes the Group’s commitment to expanding its footprint in the US market. The company already has a strong presence in Europe and APAC. The Group’s Hospitality division already supports over 20,000 hotels, multi-site pub and bar, restaurants, food-to-go, and leisure operators with software designed to enhance guest experiences and improve venues’ profitability.

Champa Magesh, MD Access Hospitality, commented: “We’ve always worked to provide world-class products and unrivaled technological capabilities and SHR embodies that ambition.

"SHR is undoubtedly the world's leading automated hotel technology platform and a significant addition to our hospitality offering. In this competitive and increasingly complex industry, leveraging AI's immense potential will give hoteliers a competitive edge – enabling them to revolutionize guest experiences, drive operational efficiencies, and increase revenue.

“It further bolsters our accommodation offer following the acquisition of Guestline last year – a leading hotel distribution and operations platform provider.”

Jonah Paransky, Access Group President, Americas, said: “This deal has taken us a step closer to achieving our goal of being the global go-to technology partner for hotels, helping them deliver exceptional guest experiences and increase their profitability.

“SHR’s pioneering use of technology and laser focus on customer experience make it a natural fit for Access. This acquisition is a key milestone in our drive to grow our market share in the US and tap into the massive growth opportunity the market presents.”

Rod Jimenez, CEO SHR, added, “We are thrilled to announce that Access has acquired SHR. Access is already a leader in providing software and services to UK and European hotels. Its focus is on offering solutions that support customers in handling their entire operations, enabling hoteliers to deliver excellent guest experiences cost-effectively, profitably, and sustainably.

“This strategic move for SHR brings a wealth of benefits to our customers. They’ll gain access to a complete suite of products and services, including hospitality-specific HR, payroll, learning management, and staff scheduling software. They’ll be able to draw on the expertise of Access’ extensive network of partners and find opportunities to learn, collaborate, and grow with a larger community of customers.



“We look forward to working with Access to accelerate capabilities and innovation across products, customer support, and security.”

Bojangles officially offers catering through a new partnership with ezCater.

Customers across the brand’s footprint will be able to place catering orders from participating restaurants for breakfast, lunch and dinner to feed the whole crowd with convenient delivery and pick-up options through ezCater. Simply visit ezcater.com/brand/pvt/bojangles to place an order.

ezCater’s technology makes it easy for Bojangles’ customers to place their catering orders online. They can simply choose items from the Bojangles menu and schedule a delivery or pickup. There is a $50 delivery minimum, and items are portioned to feed crowds, with descriptions indicating how much food comes with each order.

• 85% say integrations with other systems is driving POS purchasing decisions, according to HT's 2024 POS Software Trends Survey

“Since Bojangles started in 1977, our brand has been synonymous with bringing people together over delicious, home-cooked food. That’s truly what ‘It’s Bo Time’ is all about,” said Sergio Perez, Bojangles’ Sr. Director of Omnichannel Initiatives. “We’re there for our fans and customers on all occasions, and now we’ve made sharing Bojangles’ famous chicken, biscuits and tea even easier with ezCater.”

This is Bojangles’ first official venture into catering as a company, though select franchisees have previously offered this convenience. The streamlined move indicates Bojangles’ widespread commitment to making its food accessible for gatherings of all kinds and celebrating fans at every moment. From popular breakfast items like its signature made-from-scratch biscuits and Bo Rounds to staple lunch and dinner items like fried chicken, sandwiches, fixins and Legendary Iced Tea, there’s something for everyone on the catering menu. As summer approaches, Bojangles expects fans to take advantage of this offering for graduations, summer celebrations, family gatherings, weddings and more.

“ezCater is extremely well-positioned in the business catering market,” added Perez, “so we’re excited about the potential to bring our beloved breakfast biscuits and popular chicken to more and more businesses all across Bojangles country.”

“We are thrilled to support Bojangles in launching their catering program and look forward to sending them large, incremental orders from workplaces across the country,” said Michelle Smart, Chief Customer Care Officer at ezCater. “They are sure to be a big hit with our customers. What could be better than bringing your team together over a platter of their delicious chicken biscuits?”

Bojangles plans to celebrate the new catering option by catering special moments and gatherings with some lucky fans throughout the summer, so stay tuned for more on the festive opportunities.