New Confirmed Hermès Prices in Europe 2024 (2024)

• BAGS, CHANEL, COMPARABLES, HANDBAG MATH, HERMÈS, NEWS, OBSESSED, PRICES, WHAT'S TRENDING

onJanuary 2, 2024

Read also: US Hermès Price Increase 2024

Just as surely as 2024 begins when the clock strikes midnight on January 1, so are there Hermès 2024 price increases in Europe. And it’s the second year in a row of larger than expected hikes.

Traditionally, the heritage orange brand raises EU prices 1-4% or so in the early days (or weeks) of the new year, usually followed later by comparable hikes elsewhere in the world. And there was no reason to believe 2024 would be any different, even though, as discussed below, the 2023 price increases were far more substantial.

However, as the new prices roll out, it is clear that the 2024 EU price hikes are larger than hoped and expected. For popular styles, the increases seem to range from just under 7% – for the Mini Kelly in Epsom and Birkin 25 in Togo – to 13% for the K25 Retourne in Togo.

Image courtesy @lenaterlutter

As a point of reference and reminder, in 2023, Hermès’ prices in Europe shot up overall 8 – 21%. This was the greatest increase in years. The most significant hikes were for exotic leathers such as alligator, crocodile, and lizard. Additionally, the iconic heritage Box calfskin leather experienced a significant price surge of up to 19%.

Image courtesy @mrandmrsj

In July 2023, at the investor call discussing first half 2023 results, Hermès CEO Axel Dumas suggested that future price increases would be based on cost of production and “not the desirability of product.”

Image courtesy @hoskelsa

See Also

Hermès Bag Prices in 2024. Updated with the latest price increase - Luxe FrontFrom Birkins To Bolides: The Ultimate Guide To Buying A Hermès HandbagHermès Birkin Prices In 2023: Here's What All The Models CostUS Hermès Birkin Bag Prices Including the Sellier Model 2021

In other words, in 2024 Hermès wouldn’t be increasing prices simply because it could – because demand and supply remain mismatched. This sentiment and strategy was a repeat of 2022. At that time, Dumas said there was no strategy to significantly raise prices even though 2021 results were disappointing due to lack of product. He told CNBC: “There is no strategy at all to create growth through unnecessary price increases.” In particular he pointed to artisan wage hikes. And, as predicted, 2022 price increases were in the range of 2-5% due to production costs and currency fluctuations.

The price increases in 2023, on the other hand, were more substantial. And Hermès had warned in mid 2022 that would be the case. Despite a jump in 2022 Q3 revenues, Hermès told investors to expect 2023 hikes in the 5-10% range. And, for the most part, they were. In Europe, the 2023 spike in prices was in the 8-10% range over 2022 for handbags.

For 2024, however, the prices hikes are greater than most expected. Again, in July 2023, Dumas pointedly said that the main driver of price for Hermès products is the cost of production and “not the desirability of product.” That suggested that Hermès would not be hiking prices of its most popular items beyond what accounts for increases in labor and materials. Are those production costs up 7-12% (or more)? We don’t know. Inflation in Europe right now is at about 3%, coming down from 11% in late 2022. So, these price spikes could be playing catch up. It’s just not clear.

What is clear is that your favorite bags are going to take a bigger bite out of your bank accounts. That is, if you can get them.

Style	Leather	2023 (€)	2024(€)	% Increase
Mini Kelly 20	Epsom	€6,700	€7,150	6.7%
	Chevre	€7,250	€7,700	6.2%
	Box	€9,250	€9,850	6.5%
	Box Studded	€18,000	€19,600	8.8%
	Touch Lizard		€8,200
	Lizard	€13,800	€16,200	14.8%
	Ombre Lizard	€16,000
	Touch Croc	€10,400
	Ostrich	€12,500	€13,500	8%
	Picnic	€12,200	€13,500	10.7%
	Teddy		€13,900
	Matte Gator	€26,200	€27,900	6.4%
	Gator Satin Boreal	€28,800
Kelly 25	Epsom Sellier	€8,650	€9,500	9.8%
	Togo Retourne	€8,050	€9,100	13%
	Swift	€8,400	€9,000	7%
	Chevre Sellier	€9,250	€9,600	3.7%
	Box		€12,400
	Retourne Matte Gator	€34,800
	Sellier Matte Gator	€51,000
	Sellier Shiny Croc		€42,400
Kelly 28	Epsom Sellier	€9,100	€10,300	8.4%
	Togo Retourne	€8,650	€9,600	10.9%
Kelly 32	Epsom Sellier	€9,850	€10,700	8.6%
	Togo Retourne	€9,200	€10,000	8.6%
Kelly Pochette	Matte Gator	€24,500
	Swift	€4,900	€5,200	6.1%
Kelly Danse Anate	Swift	€9,800	€9,800
Kelly Danse	Ombré Lizard	€15,200	€16,200	6.6%
Kelly 20 en Desordre	Sellier	€10,500	€11,400	8.5%
Kelly Picto Doll Quelle Idole	Epsom	€12,300	€13,400	8.9%
Kelly Elan Chevre	Feathers	€11,800	€12,900	9.3%
Kelly Elan Shiny Croc	Feathers	€36,600	€39,900	9%
Birkin 20	Lizard		€16,200
Birkin 25	Togo	€8,050	€8,600	6.8%
	Sellier Epsom	€8,650	€9,000	4%
	Barenia Faubourg	€9,640
	Sellier Box	€11,900
	Lizard	€15,100	€16,700	10.5%
	Ostrich	€15,650	€16,700	6.7%
	Shadow	€10,100
	Matte Gator	€39,000	€42,100	7.9%
Birkin 30	Togo	€8,900	€9,400	5.6%
	Epsom	€8,750	€9,250	5.7%
	Barenia Faubourg	€9,800	€10,400	6.1%
Birkin 35	Togo	€9,850	€10,200	3.5%
	Epsom		€9,850

Here are the prices for other Hermès bags:

Style	Leather	2023 (€)	2024 (€)	% Increase
Constance 18	Epsom	€6,700	€6,950	3.7%
	Chèvre	€7,600	€8,000	5.2%
	Swift with Mirror	€7,250	€7,550	4.1%
	Shiny Croc	€27,000
	Matte Gator with Mirror	€26,200	€27,000	3%
	Studded	€20,000	€21,800	9%
	Ombré Lizard		€17,700
Constance 24	Epsom	€7,600
Mini Lindy	Clemence	€5,100	€5,500	7.8%
Mini Jypsiere	Swift	€5,500	€6,000	9%
Picotin Micro	Ostrich	€6,450	€7,350	14%
Picotin Micro Daisy	Swift	€2,550
Picotin 18	Clemence	€2,380	€2,490	4.6%
Picotin 22	Clemence	€2,550	€2,700	5.8%
Cabas 40	Canvas/Swift	€2,750	€2,950	7.2%
Evelyne 16	Clemence	€1,570	€1,660	5.7%
Evelyne 29	Clemence	€2,800	€2,900	3.5%
Garden Party 30	Negonda	€2,900	€3,100	6.8%
Bolide 1923- 25	Epsom	€5,300	€5,600	5.6%
Herbag Zip 31	Retourne	€2,170	€2,600	19.8%
Herbag Zip 31	"Circuit 24"	€2,750	€2,950	7.3%
24/24 - 29	Canvas strap Barenia		€9,050
Geta	Chevre	€4,550	€4,850	6.2%
Maximors	Swift	€4,900	€5,200	6.1%
In The Loop			€3,650

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Published: January 2nd, 2024
Updated: March 10th, 2024